One service. Three fixed scopes.

One price for the agreed scope, confirmed before work starts. No hourly billing and no monthly retainer required just to have a website built. Our guide on what a small business website actually costs breaks down how this compares to hourly and subscription pricing.

The full price is paid before work begins. Once payment clears we send you one project form — your business, services, pages, logo, and photos — and your build starts the moment it comes back.

Most projects are completed in about a week or less from the point the agreed build inputs are in hand — content, photos, business details, and approvals where needed. Larger or more complex projects, like a deep Authority architecture, can take up to about two weeks depending on size and scope. Total elapsed time varies with how quickly those inputs and review decisions are ready. How long a website takes goes through the whole timeline in detail.

Each tier's page count is a maximum scope boundary, not a quota — the approved written project scope determines the pages actually built, and a project that needs fewer pages isn't owed the difference. A page here means a substantive, visitor-facing page: home, about, services and service-detail pages, pricing, projects and project records, resources, articles. Technical routes like the 404 page or a form's thank-you page don't count against scope. At the Authority tier, up to 15 of the 30 can be fully custom pages, with the remainder built as structured, repeatable page systems — project records, resources, articles, service details. If a project grows beyond its approved architecture — more pages, new functionality, materially more content work — that's additional scope, priced and approved before the extra work proceeds.

It's shared work, and the balance shifts by tier. At every tier you supply the source facts only you can — services, prices, policies, photos, business details — and you remain responsible for verifying business-specific claims. Essential turns supplied material into finished pages: organized, edited, and polished, with connective copy written for you. Growth develops fuller page copy from what you provide and restructures more complex service architectures. Authority adds the deepest content pass — page-level messaging, content strategy, and materially more of the site written from your source material.

The page count is a ceiling, not a quota: up to 5 with Essential, up to 10 with Growth, up to 30 with Authority, of which up to 15 are core or custom. A project that needs fewer pages is not owed the difference. If it needs more than the tier holds, that is additional scope — priced and agreed before the extra work happens, never built first and invoiced afterwards. What is included and excluded sets out the full scope.

If a project cannot be completed, the terms owe you a full and prompt refund. That obligation is written down before you pay, and it is the thing you would hold us to. It is not the same protection as a staged payment schedule — a milestone plan gives you leverage while the work is in progress and this does not. What it does mean is that money paid for work that never arrived comes back.

You see a private preview before anything goes live, and you send one consolidated set of changes — one round with Essential, two with Growth, three with Authority. Changes inside the approved scope are what those rounds are for; restarting the visual direction from scratch is new scope and gets priced separately. How a project works covers the preview step in full.

Everything a first call usually establishes is already published: the price, what each package covers, and what it does not. Running it by email also means the scope you agreed to exists in writing rather than in someone's memory of a conversation.

Yes. A TruePoint project is a professional service engagement — strategy, design, development, content work, and delivery — and the completed website is the work product of that service. After final payment you receive the completed site and the agreed deliverables, built on your domain on a standard, portable technical foundation — not a proprietary site builder that locks the content to a subscription. TruePoint retains its pre-existing reusable components, tooling, and internal systems, and third-party software keeps its own licenses. What you own — and why we can't take it back sets out the mechanism: the domain moves into your own registrar account at handover, and after that the access we hold cannot move it or take it back.

That's fine. Domain registration and connection are handled as part of the process — tell us in the project form if you already own one, or if you'll need help getting one.

Each tier includes a defined number of revision rounds, listed above. Additional rounds beyond that can be scoped separately if needed.

Defects — anything in the agreed scope not working correctly — are fixed free for 30 days after launch. After that, a standard project has ended: it is a one-time engagement, with no continuing obligation to update or maintain the site unless ongoing service is separately purchased. Fixes and changes stay available anytime, quoted per job with no retainer — or, if you would rather reserve standing monthly capacity, optional prepaid Website Care plans cover that. Website Care is separate from, and in addition to, the free 30-day defect window. These are static sites with no database, CMS, or plugins to maintain, so there is very little that can break on its own.

It depends on how much your business needs to show — services, pricing, project work, service areas — and how much of a head start you want on search visibility. Tell Aster about the business on the project form and you'll get a straight recommendation.

It is not a problem, but it is worth being precise about what happens. We build new websites — we do not take over, migrate, or update a site somebody else built. If you have one, we build you a new one: content you want carried over comes to us through the project form, old page addresses are not preserved, and no redirects are set up from them. If your current pages rank in search, those rankings can drop when the addresses change. That is the trade at this price, and a rebuild that protects existing rankings is a larger, separately quoted job. What is included and excluded has the detail; whether to redesign or rebuild helps if you are still deciding how much of the old site is worth keeping.