Stop here — this needs something no package includes. Online stores, payment processing, customer logins, and private areas aren't part of any package, at any price. Emailprojects@truepointbyazimuth.com and tell us what you need. If you've already paid, we'll refund you.
2. The business What does the business do? * One to three sentences, plain language. Narrow beats broad — "we install click-lock LVP, laminate, and floating engineered hardwood in occupied homes" tells us far more than "quality flooring solutions."
Who's the right customer? * Residential or commercial, big jobs or small, particular industries, one-off or repeat. Describe who you actually want to hear from.
What work would you like more of? * If one service or customer type matters more than the rest, say so. Your site shouldn't give everything equal weight if your business doesn't.
3. What you do — and what you don't Your services, one per line * The names your customers would use. Most important first.
What do you turn down? * The most useful answer on this form, and the one nobody volunteers. What calls do you say no to? What do people assume is included when it isn't? What have you had to explain after quoting?
Anything that sounds like a fit but isn't? (optional) Jobs below a minimum size, materials you won't work with, industries you avoid, timelines you can't meet.
4. Where and how you work → If you go to the customer:
Which towns, cities, or areas? * Name them. "The whole region" or "50-mile radius" can't be built into a page; a list of ten towns can. If you'd travel further for the right job, say what makes it worth the drive.
→ If customers come to you:
→ If remote, nationwide, or something else:
How should we describe where you work? * Nationwide, remote, a particular region, licensed in certain states — whatever's accurate.
A mix shows both the service-area and the public-address questions.
5. How people should reach you Public email address (optional) At least one public way to reach you is required — a phone number, an email address here, or the new business address we set up on your domain (§6). Leave blank anything you'd rather not publish; not wanting a phone number on your website is a legitimate choice and we'll build around it.
If we're setting up email forwarding for you, the new business address is what appears on the site. Your personal inbox stays private — it's only where the mail lands.
What happens after someone contacts you? * The real first step. You call back, you send pricing, you book a visit, you ask for documents, you tell them whether it's a fit.
Business or service hours (optional)
6. Domain → If yes:
→ If not sure: we'll check for you.
→ If no: your package includes email forwarding on your domain, and we need two things to set it up.
Your domain stays yours and stays where it is. We'll send you the exact settings your domain needs, or walk you through them while you stay logged in. What has to change depends on your registrar and on whether you have email running on the domain, so we work it out for your setup rather than handing everyone the same steps. We never ask for your password. If you have email on the domain, we identify and carry the existing mail settings across before anything switches.
→ If someone else controls it:
The domain, and anything you know about who set it up * We'll work out the rest with you by email. Don't go hunting for passwords.
7. Your current website → If yes:
What must not be lost? * Text, service details, forms, files, project information, contact details. You don't need to copy it here — just tell us what matters. We'll go through the site ourselves.
What happens to your old pages. We build you a new site rather than reworking the old one. Where a page you already have is part of the new site, we keep its address or point the old one at its replacement, to preserve the existing links, visitor paths, and search signals as far as that is within our control. A large old site with many pages that aren't part of the rebuild is a bigger job and gets quoted separately.
8. Logo and brand Colors or fonts we should stick to (optional) "You choose" is a completely fine answer.
9. Photos and visual material → If you have any:
Link to a shared folder * Google Drive, Dropbox, OneDrive, iCloud — whatever you already use. Set it so anyone with the link can view.
Create the folder and send us the link now, even if it's empty. You don't have to finish sorting photos before you submit this form — the link is so we have somewhere to look, and you can keep adding to it afterward. Don't hold the whole project up organizing a camera roll.
Please don't email photos one at a time or send them by text; both squash the quality.
Send originals. Straight from the camera roll, not screenshots of photos.Both shapes are useful. Wide landscape shots fill the big sections; upright ones work well on phones, in cards, and for people. Send what you have.
Would you like us to generate illustrative images? * Yes — use them where they help No — build around what I have
A generated image is never used as evidence of anything specific to your business. Not your work, your team, your premises, your vehicles, your equipment, your stock, your customers, or your credentials. If a visitor could reasonably read an image as proof that something exists, happened, or belongs to you, that image has to be real.
What they are good for: page backgrounds, illustrating how something works, and showing the general look of a material or finish. They can show roughly what oak-effect flooring looks like. They cannot stand in for a specific product, color, or grain where the exact appearance would affect what somebody buys.
They never appear in a projects section, a before-and-after, a case study, a team page, or anywhere the site says "our" — a photo of three people beside branded vans is a claim about your staff whether or not it sits under a heading that says so.
Wherever one is used, the page says so.
→ If you ticked finished work, before-and-after, or work in progress:
Put each job in its own folder and name it something you'll recognize — Kitchen — Elm Street, Office fit-out — March. Which photos belong to the same job is the one thing we can't work out ourselves.
Then tell us about your best few. (recommended — up to 5) Photos show what it looks like. They don't show what the problem was or why you solved it that way — and that's the part that makes a project page worth reading. Two sentences each is plenty.
Add a project
10. Who signs it off 11. Things we can't find out for ourselves Fill in what applies. Skip what doesn't.
→ If yes, or if you'd like us to judge: your pricing, exactly as it should be understood * We cannot decide whether publishing your prices helps you without knowing what they are. Telling us does not oblige us to put them on the page.
We need more than a number. The amount, what it's per, your minimum charge, what's included, what's billed separately, and whether tax, materials, or travel are extra. That last list is what stops arguments later.
Licenses, certifications, insurance, memberships (optional) Names and numbers where you have them. This turns "licensed and insured" from a claim into a fact. We don't verify these — they're yours to stand behind.
Warranties or guarantees you offer (optional) The actual terms. Don't write "lifetime warranty" unless that's genuinely what you offer.
Reviews (optional) Link to your Google, Facebook, Thumbtack, or Yelp profile. If you want specific ones featured, paste them with the reviewer's name as displayed, roughly when, and where it came from — without those three we can't publish it as a real review.
Anything you're required to display (optional) License statements, financing disclosures, professional disclaimers, jurisdiction limits. If nothing applies, leave it blank — we don't invent legal requirements for your business.
12. Growth and Authority — the detail behind the pages Shown for Growth and Authority only.
Your package builds more pages, so it needs more of the raw material those pages are made from. Facts and bullet points are ideal. Don't write copy.
For each main service * (required — repeat per service)
Add a service
How the work runs, start to finish * The real steps in order, from first inquiry to your part being done. Include the ones that matter — review, estimate, approval, deposit, scheduling, the work itself, sign-off, follow-up.
Questions you answer over and over * What people ask before hiring you, during the job, and right after. These become the answers on your service pages.
Why good customers pick you * Facts and policies, not adjectives. "Written pricing before work starts," "customer-supplied material welcome," "the owner does every installation" — those are reasons. "Quality" and "integrity" are not.
What makes people hesitate? (optional) The objections and comparisons that actually come up — price, timing, trust, materials, experience, distance. Only if you genuinely know. Don't guess to fill the box.
→ What changes and when *
13. Authority — the deeper material Shown for Authority only.
Authority can carry a much deeper site. We need enough real substance to build that depth without inventing expertise on your behalf.
→ If yes, per person: *
Add a person
What could you genuinely teach a customer about? (recommended) The questions, decisions, and problems you know well enough to explain. Three to ten topics. You don't write the articles — we do.
What do customers regularly get wrong? (recommended) What people believe before they talk to you, and what's actually true.
What do you tell people even when it costs you the sale? (recommended) Usually the strongest trust-building material on any website.
Are there real categories inside your work? (recommended) Service types, project types, industries, property types, regions. Only ones that genuinely change what a customer needs to know — we'll decide which deserve their own pages.
14. Optional — make it sound like you None of this is required and short answers are fine. It's the difference between a site that's correct and one that reads like the person who does the work.
One job where you had to make a call mid-way — what happened, and why did you choose that way?
The objection you hear on nearly every job, and what you actually say back.
Something customers consistently get wrong, and what it costs them.
When you turn someone down, where do you send them?
What do you wish every good customer understood before getting in touch?
15. Look and feel Optional. We'll decide if you leave it blank.
Sites you like (optional) — links, and what specifically you like about them "You know what to click straight away" or "quiet and expensive-looking" tells us far more than "clean."
Anything you definitely don't want it to feel like? (optional)
16. Timing and anything else Anything important we didn't ask? (optional)
Before you send it Tick each to confirm — five separate boxes, not one:
The information here is accurate as far as I know. I'm responsible for the business facts — pricing, credentials, licenses, warranties, policies, claims — that only I can confirm. I have the right to use the logos, photos, text, and reviews I've supplied. I haven't included passwords, card numbers, or customer records. I understand my package has a fixed scope and a set number of revision rounds, and work outside it is quoted separately.
