Guides
Straight answers, before you spend anything.
The questions worth asking before hiring anyone to build a website — answered plainly, including the parts that don't work in our favor.
Cost & pricing
What a website actually costs — up front and over time.
What a small business website actually costs
Real price ranges, what drives them, and how to tell what you're actually paying for.
Read the guideFlat fee, hourly, or retainer
How the three pricing models work, and what each one is quietly optimizing for.
Read the guideWhat website maintenance actually costs
Four different costs hide inside 'maintenance.' Separated, the quotes finally make sense.
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Problems & redesign
When a site is failing, working out why, and what to do about it.
Why your website isn't getting leads
Work out which of three different problems you actually have before paying to fix the wrong one.
Read the guideWhy isn't my website showing on Google?
Four different failures get described as 'not showing up.' Here's how to find yours, in order.
Read the guideRedesign or rebuild?
Four options, not two — and the foundation questions that decide between them.
Read the guideSigns your website is outdated
A 20-minute self-audit — and why the visual signs matter least.
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Choosing a provider
How to judge whoever you are about to hand the project to.
Ownership & platforms
What you keep, what you rent, and where the tradeoffs actually sit.
Planning the project
How big the site needs to be, and what the build involves.