Guides
Straight answers, before you spend anything.
The questions worth asking before hiring anyone to build a website — answered plainly, including the parts that don't work in our favor.
What a small business website actually costs
Real price ranges, what drives them, and how to tell what you're actually paying for.
Read the guideFlat fee, hourly, or retainer
How the three pricing models work, and what each one is quietly optimising for.
Read the guideWhat you actually own when it's done
Ownership isn't one thing. Here's what it breaks into, and how to test it.
Read the guideHow to hire a web designer
What to ask, what to watch for, and what their questions tell you about them.
Read the guideCustom build vs. website builders
What each one actually trades away, and the questions that decide which fits.
Read the guideHow long a website takes
Build time is rarely the bottleneck. Here's what actually determines the timeline.
Read the guideHow many pages do you actually need?
Page count is a bad unit. Here's what actually determines the right structure.
Read the guide