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What's actually worth fixing first?

Eighteen questions you can answer with your phone in hand — no tools, no logins. You'll get a verdict per area and the first three things worth investigating, including the honest possibility that nothing is.

No signup · Runs in your browser · Nothing is sent or stored

Some website audits are structured mainly to find problems. This one keeps open the possibility that targeted fixes — or no major project — may be enough, and it works the way ouroutdated-signs auditdoes: the checks that cost you customers first, cosmetics last, and"your site looks healthy" is a real possible result. Answer honestly — on a phone for at least half of it — and "not sure" when you're not; uncertainty is information here, not failure.

Clarity

1. Could a stranger tell, within a few seconds of landing on your homepage, what you do, for whom, and where?
2. Do your navigation and page names use words a customer would use?

Mobile

3. On your phone: can you read and use every important page without pinching or sideways scrolling?
4. Are the buttons, menus, and phone number comfortably tappable with a thumb?

Conversion

5. Is the primary next step — call, form, booking — obvious early on the pages that matter, without having to hunt for it?
6. Have you submitted your own contact form recently and confirmed it arrived?

Forms fail silently. This is the one of the highest-stakes checks on this page.

Trust

7. Does the site show real proof — your actual work, real photos, verifiable details — rather than stock imagery alone?
8. Are full contact details and your business identity — who you are, where you operate — easy to find?

Content

9. Is every date-sensitive fact on the site true today — hours, prices, services, people, service area?
10. Is the visible proof — projects, photos, reviews — recent enough to represent the business as it operates today?

Search basics

11. Do your pages have distinct, descriptive titles — the text in the browser tab — rather than "Home" everywhere?
12. When you search your business name — plus your location, if location matters to the business — does your site appear?

Speed

13. On phone data — not wifi — does the site show useful content within a few seconds?
14. Can you use the page immediately, without the layout jumping around while it loads?

Accessibility basics

15. Is all text comfortably readable — size and contrast — including on a phone?
16. Can you Tab through the menus and forms with a keyboard and always see where you are?

Ownership

17. Do you know where your domain is registered — and could you log in today?
18. Do you know exactly who to contact, and which account holds the site, to get a change made this week?

How this audit works

Each of the nine areas asks two questions. The first is the critical check — answer it "no" and the area is a Priority issue. A "no" on the second question, or any "not sure," makes the areaWorth reviewing. Two clean yeses and itLooks solid. There is no score out of 100 anywhere, because a number would imply a precision this kind of self-assessment doesn't have.

The "first three areas" list orders problems by how directly each failure affects a visitor's experience: clarity first, then mobile, conversion, trust, content, search, speed, accessibility — and ownership last, because ownership may not affect the daily visitor experience, but matters when changing providers, restoring a site, or moving infrastructure. That ordering is an editorial judgment, and it's stated here so you can disagree with it intelligently.

Two honest boundaries. This is structured self-assessment, not measurement: it can't crawl your site, test your server, or check WCAG conformance — it is not a technical SEO, Core Web Vitals, or accessibility-compliance audit. For performance, Google's free PageSpeed Insights can provide a more objective check, including lab data and field data where available. And this audit only knows what you tell it: the verdicts are your own answers, organized and prioritized.

Same answers, same result, every time — deterministic logic, running entirely in your browser. Nothing you answer is sent, stored, or seen by anyone, including us.

Methodology reviewed August 2026

Audit came back with real problems?

Describe what it found and you'll get an honest read on which side of the fix-or-rebuild line it lands — including "fix the two things and keep your site."

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