What could your website cost?
Answer ten scope questions and get an honest read: how complex the project actually is, what published evidence exists for each kind of provider, and what's driving the reading.
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This is an educational estimator, not a quote generator. No calculator can price your project from ten questions — anyone whose calculator claims otherwise is selling something. What this one does instead: classifies your scope, then shows what published evidence actually exists for each way of getting a site built — and says so plainly where the evidence runs out. It's built on the same sources as our guide towhat a small business website actually costs.
How this calculator works
Your answers score the project on ten scope drivers — the same variables our cost guide identifies as the reasontwo quotes for "the same site" differ by 5×. The total classifies the project into one of four scope classes, from straightforward brochure site to commerce/application territory. The class determines which published evidence applies — it is never shown as a score, because a number out of 100 would be theater.
The exact scoring, in the open
Page count adds 0–4 points (very small = 0 … 20+ pages = 4). Content readiness, photography, migration, contact functionality, self-editing needs, integrations, and moderate application functionality each add 0–2. A simple store adds 2. Deeper search planning adds 1.Class A = 0–3 points · Class B = 4–8 · Class C = 9 or more(15+ is described as "the upper end" of Class C). A substantial store or advanced application functionality bypasses the points entirely and produces Class D. These are TruePoint's editorial scope weights for organizing complexity — a documented judgment, not statistically estimated market coefficients. Same answers, same class, every time.
The provider information is deliberately different in kind per row, because the available evidence is different in kind — and pretending otherwise is how calculators mislead:
- DIY builder figures are hosted-platform subscription examples, computed in the open. Wix's published yearly-billing plans run $17.77–$39.77/month (Light–Business, paid up front; Wix notes prices and currency vary by location, with USD shown for reference). The arithmetic shown is subscription only: a domain is a separate line, because most yearly Wix plans include a first-year domain voucher, and renewal pricing afterward depends on registrar and TLD.
- Freelancer figures are published rates, not project totals.In the sources we reviewed — marketplace rate pages, salary aggregators, government wage data — we did not find a reliable national dataset of freelance website project totals, so this tool doesn't manufacture one. Wage figures from ZipRecruiter and O*NET describe what workers earn, which is context — not what clients are billed.
- The studio row shows no market range at all. In the sources we reviewed, we did not find a transparent national aggregate of fixed-fee website pricing for focused studios or small productized providers — so that row explains the gap instead of inventing a range.
- Agency figures come from Clutch, which derives pricing from client reviews of agency work. That data skews toward agencies and larger projects by construction, and we say so wherever it appears.
What no figure here includes: photography production, copywriting as its own line, ongoing costs like hosting andmaintenance, SEO campaigns, and custom software. A real quote can differ from every number on this page for a reason as simple as your content needing more work than you'd guess — which is exactly why the result explains its drivers instead of pretending confidence.
Same answers, same result, every time: the logic is deterministic, runs entirely in your browser, and sends nothing anywhere. TruePoint's own prices appear only after the neutral result, clearly labeled — and they areour prices, not evidence of market pricing.
Methodology reviewed August 2026
Sources
- Wix premium plans — builder subscription pricing (location-variable; USD reference)
- Porkbun and Namecheap — .com registration and renewal pricing
- Shopify pricing — commerce platform subscription and fee structure
- Upwork web designer rates — marketplace rate bands
- ZipRecruiter and O*NET wage data — earnings context (not billing rates)
- Clutch web design pricing — agency project and hourly data (review-derived, agency-skewed)
All sources as reviewed August 2026 — prices drift; check the source before deciding.
Go deeper
Want the real number for your actual project?
The packages page lists exactly what each scope includes. Or describe the business and get a straight recommendation — including "you don't need us yet" when that's the honest answer.